Focus Diagnostic Imaging

Focus Diagnostic Imaging’s rebrand in Melbourne was a strategic initiative aimed at enhancing patient trust and streamlining communication in a competitive healthcare environment. By introducing a lens-inspired logo and a calming colour palette, the new visual identity conveyed precision and compassion, resonating with both patients and healthcare professionals. This cohesive branding, applied across all touchpoints, reinforced Focus’s commitment to clarity and care. The rebrand not only elevated the clinic’s professional image but also contributed to increased patient confidence and strengthened relationships with referring clinicians, solidifying Focus’s position in Melbourne’s diagnostic imaging sector.