Modern Plumbing Group approached us with a clear goal: to break free from cliché and set a new benchmark for professionalism. Their website emphasises quality workmanship, swift response times, and transparent communication, catering to both residential and commercial clients. By championing a forward-thinking identity, they aim to show that plumbing services can be innovative and approachable without relying on the outdated imagery so common in the trade.

One of the biggest challenges was escaping the generic visuals that dominate most plumbing brands. Modern Plumbing Group needed a look that reflected their adaptability, attention to detail, and customer-first attitude. The goal was to develop a brand system that spoke to property managers, homeowners, and commercial partners alike, without appearing old-fashioned or unprofessional. This meant balancing the hands-on nature of plumbing with a refined, modern approach.

To address this, we created a logo that cleverly incorporates pipe shapes, capturing the essence of the trade while forming the acronym MPG. This design nods to water flow and reliable installations. A crisp sans serif typeface ensures clarity across everything from business cards to vehicle signage, aligning with Modern Plumbing Group’s emphasis on transparency and quality.

From early concepts to final rollout, every design decision supported Modern Plumbing Group’s story of dependable service and innovative thinking. Their streamlined website highlights core services such as roofing, emergency call-outs, and commercial maintenance, while extending the brand’s visual language through consistent use of the logo and colour scheme. On-site signage, uniforms, and business cards carry the same polished aesthetic, helping clients recognise the business’s commitment to quality at every touchpoint. The result is a cohesive identity that sets a higher standard for professionalism in a traditionally outdated space.