In the world of medical consultancy, businesses often face challenges such as high costs, confidentiality concerns, misaligned incentives, and short-term solutions that fail to create lasting value. Dallas Consultancy offers a different approach, bringing fresh perspective, specialised expertise, and a long-term mindset. With a focus on meaningful impact, they deliver tangible outcomes like enhancing the patient experience, improving clinical operations, empowering teams through tailored training, mitigating risk, and driving strategic growth.

George from Dallas Consultancy approached us to create a visual identity for his business, having operated for over 20 years without any formal brand representation. Through early conversations and a close review of the brief, it became clear that relationships are the true currency of consulting, built, nurtured, and sustained over time. We focused our concept development on the idea of connection, incorporating the initials ‘D’ and ‘C’ into the logo mark while maintaining a tone that felt both inviting and trustworthy. Avoiding industry clichés and leaning into clarity, we aimed to create something thoughtful and distinct that reflected the depth of experience and relational approach at the heart of Dallas Consultancy.

After multiple sketches and iterations, we arrived at a concept that felt just right. By intertwining the company initials in a chain-link form, we captured the idea of connection, a core value of the business, while also subtly referencing the structure of a DNA strand, nodding to the medical space.

To support this, we developed a colour palette centred around ‘Blue Zodiac’ and ‘Tango’, complemented by ‘Mercury’, ‘Dove Grey’, and white. This combination underscores the dual nature of Dallas Consultancy: professional yet approachable, analytical yet people-focused. Together, these colours bring balance and clarity to the identity, helping position the business in a traditionally clinical and conservative space.

The final identity is more than just a logo. It is a visual expression of what Dallas Consultancy stands for. Every element reflects the business’s values — strong relationships, genuine connection, and lasting trust. Our goal was to create a brand that feels human, credible, and enduring. In doing so, we helped give Dallas Consultancy a visual identity that mirrors the impact they have been making for over two decades.